05/04/05
01:40:20 pm, Categories: Products & Services
Forth and what? People are not falling into the Gap.
Gap should take a lesson from HowNotToGap. Their new business venture, Forth & Towne, is too fucking difficult to spell. Or is that the point? Did I miss out on the Cool memo?
I'm getting all their traffic because of my previous post. People are searching for every variation of the spelling under the sun. HNTB is currently the #1 and only result for the following variations on MSN search:
fourthandtown, fourthandtowne, forthandtown, forthandtowne, 4thandtown, and 4thandtowne
I'm even confused myself what the proper name of the store is going to be. (I wouldn't shop there but some old guy in Utah gives me a large sum of money to talk shit about anything I want, and this one's easy. The Mormon bastard doesn't even have inter-net.) I suppose only Gap's target market, 'sophisticated' white Amerian women aged 35+ (whew!), are sophisticated enough to find the sophisticated URL in its exclusive location in a web cul-de-sac.
Me thinks their play on words will backfire. The definition of "forth":
1. Forward in time, place, or order; onward: from this time forth.
2. Out into view: A stranger came forth from the crowd; put my ideas forth.
3. Obsolete. Away from a specified place; abroad.
"Gap" is easy. They could have saved themselves the trouble and chosen a name that wasn't difficult, like Aging Bitches (or Ageing Bitches in the UK.. ok, so it's not that easy).
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