04/22/05
06:52:18 pm, Categories: Internet & Technology
Apple Encourages Journalistic Disintegrity, Pays Under the Table
Here's something coming to light that happens all the time. Apple paid NBC "Today" show tech editor Corey Greenberg $15,000 to praise the iPod during an appearance last July. You can be sure this isn't the first time Apple has done this.
Why is this wrong? For one, Apple obviously paid a bribe to a reporter to hype up their product. And the Today show report did not tell its viewers about the report being, essentially, paid for by Apple, Inc. It's one thing for the show (or a magazine) to receive free products in return for promotion but another thing for a private party to receive cold, hard cash for it. That's what sets this transaction apart from Donald Trump hyping up Toys R Us or some other pathetic company on his show. We know his show gets money for in-show promotions.
Apple is approaching the land of Microsoft business tactics. Wait.. they've been just another hungry giant tech corporation for a while. Except Microsoft is smart about it, while Apple is just "cool".
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